Spotlight On: Yelp's Rosie Akenhead
SMBs and local businesses should keep information up to date on websites to ensure they remain on the radar of customers who might not see the business' own website and head straight to search engines as part of their initial research. Make sure your website, telephone number, opening hours, and business specialties are always updated. Add compelling photos to make your listing stand out - people stay, on average, 2.5 times longer on Yelp business pages with pictures. Doing all of these little things will increase the rich content on a business' Yelp listing and aid discovery in search engine results.