26 Feb '15, 2pm

Apple Pay Could Mean Shoppable Paths for Mobile Search

Apple Pay Could Mean Shoppable Paths for Mobile Search

A new mobile wallet ad feature uses beacon and geo-location technology to draw in customers, but it could also potentially make search shoppable. Vibes, a leading mobile marketing technology company, has recently patented a product that will allow mobile users to save offers in banner ads directly to Apple Passbook and Google Wallet with just the tap of a finger. The "tap and save" technology will save consumers the pain of having to download an app or wrestle with a mobile site to get to coupons and offers from advertisers. As mobile wallets become more accepted by consumers, advertisers are going to have to rethink the way that customers interact with mobile ads: whether banner, paid search, or even social, according to Vibes’ vice president of mobile wallet advertising Brain Bradtke. "In late October, Apple rolled out Apple Pay and Apple Passbook as an offering to the m...

Full article: http://searchenginewatch.com/sew/news/2396191/apple-pay-c...

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