26 Feb '15, 1pm

6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy

6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy

Another major failing is sites who try so hard to engage that they forget their sales goals. You should be aiming for repeat business, not just a single sale. However, by leveraging your customers to provide content in the form of user reviews, you kill two birds with one stone: that of unique content on your page combined with value to the future customers. One of the Internet’s biggest marketing successes, Amazon.com is a testament to how useful something like a user review system is. Shoppers usually don’t buy something that has a poor user rating, or if they do, they expect the worst. Keeping your users coming back to review products or just for reading helpful reviews adds to the content of your site and sets you up to benefit from repeat business.

Full article: http://www.searchenginejournal.com/6-ways-keep-readers-co...

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