26 Feb '15, 12pm

A Tactical Guide to Making Old Pages Rank in Google Again by @neilpatel

Do a quick check for these four factors. Do the outbound links go to the right pages? Am I referencing any old or outdated technology? Does the page contain information that is useful for readers today? Does the page consider any recent changes to the industry or niche? Google tends to reward pages that contain keyword phrases corresponding to high-volume queries or trending topics. Am I using diluted and non-keyword-intensive anchor texts? Are the pages on my site that link to the target page non-keyword intensive?

Full article: http://www.searchenginejournal.com/tactical-guide-making-...

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