24 Feb '15, 3pm

Spotlight On: Tribal Worldwide’s Director of SEO, Steve Liu

Tribal Worldwide's director of SEO, Steve Liu, established the search practice of the agency when he joined in 2012. He now leads the department, working on anything and everything SEO, including keyword search, content strategy, link strategy, and social media. Search Engine Watch (SEW): Some say that SEO is dead. What are your thoughts on that? Steve Liu (SL): I think there are two schools of thought on SEO. One school is you use technical tactics. For example, you use certain keywords, and you try to acquire links. Another school is you try to optimize user experience. Instead of saying we need to start using these keywords in this content, we say that we want to understand our users, and we want to understand what our users want to read. In that process we can use certain types of words. To answer your question, as long as SEO is approached with the mindset of putting ...

Full article: http://searchenginewatch.com/sew/news/2395721/spotlight-o...

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