22 May '12, 4pm

Just Because Someone Works At Google Doesn’t Make Them An SEO Expert

This is very true. I was speaking at local search conference three weeks ago, and one of Google’s main local guys was there, too — sitting next to me at the speaker’s table. Two things to share from the Q&A: 1) An attendee asked how she could go about finding who is already linking to her site. The guy from Google leaned over to me and asked, “Can’t she just do that link: command search on Google? Or did we turn that off?” I said, “No, that hasn’t worked for years.” 2) There were several occasions where an attendee had a question for Google and he had to explain that he works in Maps/Places, and doesn’t know what the other departments are doing. (i.e., social search, webspam, etc.)

Full article: http://searchengineland.com/just-because-someone-works-at...

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