21 May '12, 5pm

Does Your Enterprise Have A Social Silo Just Wasting Money?

Does Your Enterprise Have A Social Silo Just Wasting Money?

The need for integration between social media and SEO is steadily increasing. We have all read the articles about the way that content is +1′ed by people you follow is shown in Google results (or how content Liked by a Facebook friend is elevated in Bing results). You have also most likely seen articles about how social media can be used to develop relationships that drive links to quality content on your site. This is all SEO goodness. Sadly, too often social media is siloed in the enterprise. What happens is someone in the executive team recognizes that there is potential value in social media and launches a project to implement it without being properly informed about the ways that social media can impact the business. Then, one of two things happen: It becomes a checkbox. Someone was assigned to it, so now it is “handled”. Unfortunately, this is social media cast adrif...

Full article: http://searchengineland.com/does-your-enterprise-have-a-s...

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