How You Can Rank a New Site Higher Than an Old Site

Authority sites – These can be as old and established as Drudge Report (!997), Jakob Neilson’s Useit.com (1995) or CNN (1995) or as new as Huffington Post (2005), Mashable (2005) or The Verge (2011). Relevant sites – Getting a link from an authority site like Mashable, that focuses on tech and social media, to your gardening website is not going to matter as much as a link from Better Homes and Garden. Focus on relevancy when attracting authority links. Substantial traffic – A link from Drudge Report has been known to crash sites because it sends such a massive load of traffic. Other sites may be huge but won’t send you a ton of traffic because they’re just not geared that way. Do your research before choosing where to pursue links. Anchor text – A link from an authority site with bad text anchor won’t be as valuable to you as an exact match anchor text. This may be out of...

Full article: http://www.searchenginejournal.com/how-you-can-rank-a-new...

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