20 May '12, 10pm

Why Google Panda Is More A Ranking Factor Than Algorithm Update #seo

Winooski, that’s an excellent point. Panda 1.0 was both a ranking factor update (Panda being calculated for the first time) and an algorithm change. But I’d say that after that, the Panda 2.0 stuff, certainly Panda 2.1 and 2.2, we’re more in the ranking factor update rather than algorithm model change. Of course, Panda 2.0 incorporated blocking data — and it might be that the blocking data is actually a ranking factor that’s independent of the quality assessment that actually happens in Panda. That’s certainly how we chose to list things on our Periodic Table Of SEO. Michael, when I used PageRank update, I meant an actual PageRank update of values in the algorithm system, not toolbar pagerank being visible. Those values are incorporated into the system before the toolbar gets them, as you know. Our PageRank article that I linked to explains this in more depth, so I didn’t ...

Full article: http://searchengineland.com/why-google-panda-is-more-a-ra...

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