20 May '12, 10am

4 SEO Questions for 2012

Frequently in our office, a comparison between SEO and PPC is made where SEO is the plodding marathoner, maintaining a steady pace to eat up the miles and win the race, while PPC is the sprinter, rapidly looping the track to top their best time. While this a simplistic analogy often told to familiarize clients with the difference between paid and organic search, it still embodies the fundamental conception of SEO as a slow but steady endeavor. And it would be, except for that one minor detail - the ever changing algorithm. Adding in considerations of algorithmic shifts takes SEO from a marathon to a high impact sport, where one minute you may be dodging a tackle, then spending the next 40 running continuously up and down the field.

Full article: http://www.promotionworld.com/se/articles/article/120201-...

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