20 May '12, 3am

Archives: Filter Bubble Book Review

Archives: Filter Bubble Book Review

I think it would be fair to say that, due to my profession, I have a pretty well informed opinion about personalized results. One of the things I wondered was would I learn anything new from this book? I can say I was pleasantly surprised. For example, we all know that the free gmail product is subsidized by the ads. The ads they show you are based on the content of your email messages or, more often (and more annoyingly), by retargeting . However what this book brought up was that the real point of gmail was so Google could learn more about you, what you read, what you like/dislike and click to build up a better profile of you and serve you better ads. Below is an example of what Google thinks I like (kinda scary, huh?):

Full article: http://www.wolf-howl.com/books/filter-bubble-book-review/

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