20 May '12, 12am

7 Conversion Rate Best Practices For Forms #IM

7 Conversion Rate Best Practices For Forms Author: Gabriel Goldenberg How do you make a form convert higher? What are the universal best practices? Yesterday I spoke to a lead who told me that people visiting his site never filled out the form. On a recent project through illuminea.com , an agency where I work part-time, we also recently had a customer who told us that the form was a useless method of contact because he never got any leads from it. The problem with both of these marketers is that they misidentified the cause of the problem. Their forms were aweful. In the one case, there were over a dozen fields, the button read submit, and the form was submerged below content. In the other case, things were even worse with a captcha and a ‘clear form’ button. Here are 7 best practices to maximize your forms’ conversion rate: 1) Minimize the number of form fields. That doe...

Full article: http://seoroi.com/seo-roi-quality/7-conversion-rate-best-...

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