18 May '12, 4pm

A High Search Volume Doesn't Mean It's the Right Keyword for You

One of the most common mistakes I see website owners and marketers make when launching their first SEO campaign is that they let search volume dictate which keywords they should target. I can completely understand the rationale behind their thinking--if more people are searching for keyword X that means more visitors for my site which means more money for my company. Unfortunately SEO is not that cut and dry. The higher of a search volume a keyword has the more competition there is for it, which means it's going to be much harder and take a lot longer to rank well in the search engines for. It's also important to remember that just because a particular keyword has a high search volume that doesn't mean it's the right keyword for you. For instance, "IT services" is a wildly popular keyword with over 45 million searches each month. However, "IT services" is also an incredibl...

Full article: http://www.searchengineguide.com/nick-stamoulis/a-high-se...

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