13 Feb '15, 2pm

A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results

A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results

One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located. It may seem like a basic setting, but there’s quite a bit you can do with it once you understand the business’s specific needs. And those needs do change. That’s why reviewing your location targeting should be built into your PPC account audit (at least semi-annually, if not sooner based on the need to support immediate business goals). Let’s take a look at the various ways in which you can target your ads’ locations, and then I’ll share a few strategic examples and a "real world" case study on how location targeting impacted one company’s PPC performance. (Note: If you’re already familiar with the basics, skip down to location strategy examples and results!) Related articles A Guide to Multinational & Multilingual SE...

Full article: http://searchenginewatch.com/sew/how-to/2395194/a-complet...

Comments

  1. 14 Feb '15, 6am

    watch latest here

    http://goo.gl/m4WwIM

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