11 Feb '15, 12pm

Are Your PPC Campaigns Tagged for Success?

Are Your PPC Campaigns Tagged for Success?

In the world of PPC, we are surrounded by tags of all shapes and sizes. Our landing page URLs have tags. Our websites have tags. And all of these tags, pixels, codes, and parameters communicate with each other. The proper implementation of these tags is paramount to successful PPC campaign management - without clean data, we can’t do our jobs. Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Much like the search industry as a whole, the changes are coming at us fast. Are you keeping up? Are your PPC campaigns tagged for success? Let’s make sure… AdWords URL Tag Update Last week the PPC world was all abuzz about a soon-to-come AdWords announcement . On Monday, it was made official . In short, AdWords campaigns will migrate to a system where your destination URL (landing ...

Full article: http://searchenginewatch.com/sew/how-to/2394700/are-your-...

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