10 Feb '15, 2pm

Measuring Content Marketing ROI - Full Guide via @linkassistant

Do you create content, but don't know how it affects your marketing bottom-line? This guide is for you! In recent years, content marketing has become a separate channel. Yet this has brought new challenges, and many people are asking themselves: Which content performance metrics do I track? How do I align content analytics with my goals? How do I spend less time gathering data? And this is exactly what the following guide explains. All you need to know about: Content marketing metrics to track Tools to measure content performance Pro tips on: Using Google Analytics to calculate content value Tracking content performance with SEO SpyGlass Tracking social media shares in WebSite Auditor

Full article: http://www.link-assistant.com/news/content-marketing-metr...

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