10 Feb '15, 10am

Google Introduces Rich Medical Content Into Knowledge Graph

Google has said that “one in 20 Google searches are for health-related information.” Yet the information available in search results can be incomplete or untrustworthy, though there are many credible sources as well. To improve the quality of health-related search content Google is introducing structured and curated health information into the PC knowledge panel and info cards that appear in mobile search results. Google has worked with doctors, medical illustrators and the Mayo Clinic to develop in-depth information for more than 400 health and medical conditions. The rollout is for US English for the time being, on the Google app (Android and iOS) and for the PC. However Google plans to expand the number of conditions and later make the information available outside the US. The screenshots immediately below reflect current results on the PC and mobile for the search quer...

Full article: http://searchengineland.com/google-introduces-rich-medica...

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