16 May '12, 9am

Piwik Open Source Analytics: A Primer

For many people, web analytics on a budget means Google Analytics. There are many log file analyzers that help the do-it-yourselfers. However, they merely report the data. They often don't provide the analysis tools to make the data meaningful information. Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Like Google, it allows you to place JavaScript code within your site to collect visitor page views and other events. However, unlike Google and other remote-hosted analytics services, it also comes with its own analytics collection server that runs on your website's server. This means you control the data collected. Privacy in Web Analytics Privacy is a fundamental point in the Piwik project. Changes to Google's privacy policy have many people rethinking the idea of "going Google." Piwik is on a mission to put users in contr...

Full article: http://searchenginewatch.com/article/2174996/Piwik-Open-S...

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