30 Jan '15, 7pm

February 5 Webcast- Mobile Search & Click-to-Call

In this Digital Marketing Depot webcast , Michael Boland will take us through the challenges marketers’ face when measuring call conversion in search campaigns. Experts Adarsh Nair and Bradley Roberts will follow and take us through exciting new ways to dig deeper into the call analytics so you can focus your advertising efforts to achieve the greatest return. Attendees will learn how advertisers use mobile search today and how to get keyword attribution from the two types of mobile search phone calls.

Full article: http://searchengineland.com/february-5-webcast-mobile-sea...

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