30 Jan '15, 5pm

The Role of Search and Social for Super Bowl XLIX Advertisers

The Role of Search and Social for Super Bowl XLIX Advertisers

This year a 30-second ad spot during Super Bowl XLIX was estimated to cost a cool $4.5 million. Given the significant investment for the brands that rallied ad budgets around this event, how will these advertisers ensure they get the most bang for their buck? While Sunday might be the big day for the actual commercials, brands have the opportunity to capture attention and awareness in the days leading up to as well as following the event. The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time. A few days out from game day, I decided to do a quick search on "super bowl ads" to see how brands were leveraging paid search in anticipation of the big kickoff. There are a few items of which to take note, and if we unpack these observations, we can u...

Full article: http://searchenginewatch.com/sew/how-to/2393032/the-role-...

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