30 Jan '15, 2pm

Local SEO: 5 Advanced Tactics for Greater Visibility

As you know, the perceived relevance of particular properties will vary depending on the search term itself. If it’s a visually led search, you will probably get images ranking highly. If video is particularly relevant, you’ll see videos high up in the SERP. One of the best ways to work this out is to simply carry out searches using your key terms and take note of what shows up. This should tell you what type of media does well, but also what your competitors are doing. This is a great way to focus your efforts on the exact properties that Google deems relevant to your search. Do their Yelp listings sit below their website and places listing? What about their social properties? Are they getting good visibility? If so, which ones? If you can focus on developing these properties; making sure you have as much information on there as possible you will start to see broader visi...

Full article: http://searchenginewatch.com/sew/how-to/2392780/local-seo...

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