30 Jan '15, 1pm

Quickly See AdWords Performance By Search Query Length In Google Analytics

Google Analytics has come out with a handy feature for AdWords users that lets you sort search queries by word count to more quickly analyze traffic from head terms and versus long-tail terms. The Query Word Count dimension for AdWords search queries aggregates queries by,yes, word count, so you no longer have to do data dumps and Excel formulas to get this view. The dimension is located in the AdWords Search Queries report under the Acquisition section in Google Analytics. Clicking on any of the Word Counts on the list will show all of the queries matching that criteria. Join your peers at Search Engine Land’s SMX West conference for three days of tactical sessions, keynotes and clinics on paid search, SEO, mobile search and more. Send your team and save an additional 15-35%. Register today ! About The Author Ginny Marvin As Third Door Media's paid media reporter, Ginny M...

Full article: http://searchengineland.com/quickly-see-adwords-performan...

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