30 Jan '15, 1pm

The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by @LarryKim

I recently partnered with Bing Ads to produce a comprehensive guide for advertisers who want to get in line with the new rules, metrics and features of mobile PPC. The Bing Ads Mobile PPC Roadmap walks advertisers through critical mobile search concepts like user context, which PPC metrics matter for mobile, and how to implement mobile search strategy in Bing Ads for best results.

Full article: http://www.searchenginejournal.com/bing-ads-mobile-ppc-ro...

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