29 Jan '15, 6pm

Big Digital Marketing Resolutions For 2016

Big Digital Marketing Resolutions For 2016

Be uploaded in the right way. It should be possible for the feed to be hosted by you on a secure http server, uploaded by you to the platform’s own ftp, and emailed to an appropriate email address. Be produced in the right format. This matters, and isn’t as trivial as it seems. A CSV file is a very straight up spread sheet format. Two dimensional, rows and columns with a single entry per cell. But your database might have multiple entries per field. If your product is both black and white, then you might have both colors in your entry for that item. So what does the CSV conversion do? How does it combine two entries into one? The answer to that question makes a big difference to your data output. XML is usually more forgiving, JSON can do almost anything, but both can be harder to create and then parse. What does the receiver need, and can you genuinely create it? Be manip...

Full article: http://searchengineland.com/2016-digital-resolutions-212953

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