29 Jan '15, 5pm

Uber Case Study: Customers Should Drive Search Marketing via @semrush

Uber Case Study: Customers Should Drive Search Marketing via @semrush

When it comes down to it, search marketing cannot be conducted in a vacuum. Bidding on a high-paid search position or achieving strong organic rankings is of little value unless search users will be inspired to click AND fall into whatever sort of conversion funnel each site or product requires. With so much competition for the attention of users online, it is the biggest travesty to invest a lot of effort and budget into achieving just the potential for traffic, but then drop the ball when it comes to converting the impressions into users.

Full article: http://www.semrush.com/blog/publications/uber-case-study-...

Tweets

Focus On Customers Who Will Come Back

Focus On Customers Who Will Come Back

seerinteractive.com 29 Jan '15, 4pm

I recently finished reading Simon Sinek ’s “Start With Why ” and wanted to share how to apply some of the concepts he disc...

12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Cont...

searchenginewatch.com 28 Jan '15, 1pm

These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins wit...

SearchCap: Search Ad Copy, Google My Business &...

searchengineland.com 29 Jan '15, 10pm

Big Digital Marketing Resolutions For 2016 According to columnist Alistair Dent, it’s too late to plan for this year — so ...

Check out @TheRideShareGuy 's post on "Is Uber Screwing Over Its Drivers?"

Check out @TheRideShareGuy 's post on "Is Uber ...

taxifarefinder.com 27 Jan '15, 4pm

Well, I’ve slept on it long enough and I still can’t help but feel like, as drivers, we’re getting screwed over by Uber ri...

7 Modern Marketing Frameworks Every Startup Nee...

semrush.com 29 Jan '15, 2pm

Empathy: The purpose of this stage is to inform the development of your minimum viable product (MVP). The metrics at this ...

7 Modern Marketing Frameworks Every Startup Nee...

semrush.com 29 Jan '15, 2pm

Empathy: The purpose of this stage is to inform the development of your minimum viable product (MVP). The metrics at this ...

At Long Last, Leverage: Why Uber Has Turned Out...

Passengers in my cab are always surprised when I tell them there is no taxi drivers’ union in New York City. It is assumed...

How to Optimize Your Online Marketing for Voice...

semrush.com 24 Jan '15, 8pm

While people often say using voice search makes them feel more “tech savvy” and they do it “mostly for fun,” this is defin...

What is My Starbucks Rewards one-to-one marketi...

starbucksmelody.com 30 Jan '15, 4pm

My Starbucks Rewards uses one-to-one marketing. This is important to know. What is one-to-one marketing? It means that dif...