29 Jan '15, 4pm

Focus On Customers Who Will Come Back

Focus On Customers Who Will Come Back

I recently finished reading Simon Sinek ’s “Start With Why ” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business. First, you need to be familiar with the “law of diffusion of innovation” which states “if you want to achieve mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration and then the system tips.” Watch Sinek’s TED talk to learn more. I’ll wait while you go watch. You can see this concept laid out clearly on this bell curve chart: http://upload.wikimedia.org/wikipedia/en/4/45/DiffusionOfInnovation.png What do companies do when faced with the challenge of needing to appeal to 18%+ of the mass market? We generally see companies go right after the middle of the market – some portion of that 68% of early...

Full article: http://www.seerinteractive.com/blog/focus-customers-will-...

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