29 Jan '15, 2pm

7 Modern Marketing Frameworks Every Startup Needs to Know by @LloydaAlexander: via @semrush

Empathy: The purpose of this stage is to inform the development of your minimum viable product (MVP). The metrics at this stage are mostly qualitative, since you’re empathizing with your customers and listening to their feedback. You’re ready for the next stage when you’ve identified a problem that you know you can solve profitably in a sizeable market. Stickiness: Now you need to build something that keeps people coming back. Engagement and retention are the focus here as you iterate your MVP to optimize these metrics. You’re ready for the next stage once you’ve got an engaged user base and a low churn rate. Virality: Before throwing money into advertising, you’ll want to maximize the growth you get from existing customers. As I mentioned before, virality helps you get more out of your marketing dollar. Once you’re seeing a good amount of organic growth, you’re ready for ...

Full article: http://www.semrush.com/blog/16553/

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