28 Jan '15, 1pm

Negative Keywords Geek Out: Proactive and Reactive Approach

Review queries first for themes - some will fall into the subject matter of the themes in the proactive negatives. Add the individual keywords into the existing list. New themes will emerge. For example, consider an iPhone accessory seller who notices an influx of searches for a new iPhone screen replacement parts they do not sell. In this case, simply negative parts names they see in a "parts" list. Another example could be a health care software company that notices various queries for health insurance and open enrollment that are not relevant to their offering. Individual queries discovered should be prioritized by the cost or frequency, then added to the appropriate list. If there are many miscellaneous terms, consider creating a campaign list that holds these. Since lists can’t be applied to adgroups, consider how the negative term impacts only the adgroup, if it shou...

Full article: http://searchenginewatch.com/sew/how-to/2392234/negative-...

Tweets

And Now This... A Flexible Approach: Bendable circuitry has a surprisingly long history

And Now This... A Flexible Approach: Bendable c...

spectrum.ieee.org 29 Jan '15, 4pm

Electronic circuits that can bend and flex seem to bring out the science fiction writer in many a reporter (and indeed the...