14 May '12, 1pm

5 Tips for Conducting Semantic Keyword Research

5 Tips for Conducting Semantic Keyword Research

With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing – deploying proper keyword optimization across your websites will become more important than ever. Now, when I say “proper keyword optimization,” I don’t mean, “pick a single target keyword and cram it into your web content as many times as you can.” That ship has sailed. Instead, as we move into the future of algorithm improvements and enhanced spam detection, it will become even more important to approach keyword research in a holistic way. And to do that, we must recognize the semantic nature of the search engines’ indexing behaviors. “Semantics” refers to the meaning or interpretation of a word or phrase. Take the word “fan,” for example. If you typed this single word into Google’s se...

Full article: http://www.searchenginejournal.com/5-tips-for-conducting-...

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