27 Jan '15, 10pm

Facebook Introduces New Tool To Measure Sales Driven By Ads by @mattsouthern

When a Facebook campaign begins, two groups are created. One is a random test group of people that see the ads in the campaign, and the other is a control group of people that don’t see the ads. Advertisers share conversion data with Facebook throughout the campaign. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups. Any increase in sales in the test group is the result of a ‘conversion lift’ provided by the Facebook ads.

Full article: http://www.searchenginejournal.com/facebook-introduces-ne...

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