27 Jan '15, 5pm

Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]

Thanksgiving day performed strongly again for retailers with a 50 percent increase in revenue year-over-year. Overall, clicks rose 16 percent on an impression increase of 7 percent throughout the holiday season (most of November and December) compared to 2013. Revenue increased 21 percent on a 30 percent increase in ad spend year-over-year, according to Kenshoo’s final retail seasonal shopping report.

Full article: http://searchengineland.com/retailers-paid-search-revenue...

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