27 Jan '15, 4pm

YP Data Helps National Brands Go Local

YP (formerly known as Yellow Pages) has rolled out a new ad tool called Cross Device Retargeting that helps national brands deliver customized ads based on local search that travel from desktop to mobile. A recent comScore study found that 77 percent of YP’s 80 million monthly users access the service to find local merchants. Cross Device Retargeting, powered by Tapad, will use three datasets to help brands deliver ads to mobile based on desktop searches and vice versa. "That data, that local business search intent, is incredibly valuable," says Luke Edson, senior vice president of YP’s national markets group. "Let’s say a customer starts a search and then moves off through their day. Since people switch devices all the time, [Cross Device Retargeting] is able to serve an ad on their smartphone and tablet after their search." The product uses three sources of data to drop ...

Full article: http://searchenginewatch.com/sew/news/2392089/yp-data-hel...

Tweets

YP Introduces Cross-Device Retargeting With Loc...

searchengineland.com 22 Jan '15, 2pm

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at n...

3 Steps To Optimizing Local Paid Search

searchengineland.com 28 Jan '15, 3pm

Localized campaigns, no location bid modifiers: Stick to the old-fashioned way of having campaigns organized by geo, such ...

Another article I wrote about 3 local album rel...

is.asia-city.com 26 Jan '15, 6am

Post-rock instrumental band has just dropped their second album, with soulful numbers like “The Happy Ending Is You” and m...

Happy National Croissant Day! #Starbucks

Happy National Croissant Day! #Starbucks

news.starbucks.com 30 Jan '15, 4pm

Touchdown! Starbucks Offers a Seahawks Frappuccino to Cheer On the Team “I would love it if Russell Wilson would try a Sea...

Introducing Trash Can: Data Recovery in Google ...

analytics.blogspot.com 27 Jan '15, 3pm

We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from ...

@LuxuryDaily

@LuxuryDaily

luxurydaily.com 27 Jan '15, 10am

With the potential for power outages and reduced transportation, the brands and retailers in the luxury capital of the wor...

Download Your Google AdWords Product Listing Ad...

seroundtable.com 27 Jan '15, 1pm

Google posted on Google+ that advertisers in Google AdWords who used the retired Product Listing Ads (PLAs) have until Mar...

From @UKGBC:"Canary Wharf Group helps accelerate #SmartCity technology through new initiative" http…

From @UKGBC:"Canary Wharf Group helps accelerat...

ukgbc.org 26 Jan '15, 4pm

Through a new initiative called 'the Cognicity Challenge', the UK-GBC Gold Leaf member will give the companies the opportu...

Local standard for organic food in works

Local standard for organic food in works

soshiok.com 28 Jan '15, 3am

Consumers may soon get to buy organic vegetables with a local stamp of approval. A unit under the Singapore Manufacturing ...

Google Analytics New “Trash Can” Feature Saves ...

searchengineland.com 27 Jan '15, 5pm

Google Analytics announced a new “Trash Can” feature today that will help users reclaim any views, properties or accounts ...

Luxury brands reaching half of digital potential: report

Luxury brands reaching half of digital potentia...

luxurydaily.com 27 Jan '15, 9am

Generally, brands prioritized boosting their digital customer experience rather than their strategic reach, implementing n...

#SEO can help you appear above big-name brands on Google - just follow these tips! #StartUp

#SEO can help you appear above big-name brands ...

123-reg.co.uk 30 Jan '15, 7pm

Appearing in search results is vital for any ecommerce business, but with massive companies like Amazon and eBay dominatin...

4 Fair Trade Clothing Brands We Love for Spring

4 Fair Trade Clothing Brands We Love for Spring

ecosalon.com 28 Jan '15, 9am

prAna was founded in 1992 and its headquarters is in Carlsbad, California. prAna is dedicated to selling apparel and acces...

SearchCap: Google Firefox Push, Bing Ads Previe...

searchengineland.com 22 Jan '15, 10pm

Google Suggesting Firefox Users Change Their Search Engine & Home Page Yahoo won the deal to be the default search engine ...

Vertu helps consumers stay connected with complimentary WiFi

Vertu helps consumers stay connected with compl...

luxurydaily.com 28 Jan '15, 8am

Vertu Aster British smartphone maker Vertu is helping its consumers stay digitally connected on select devices with a comp...