27 Jan '15, 2pm

Analyzing AdWords With Analytics Treemaps

Toward the end of 2014 the Treemaps report was released within Google Analytics. The report visualizes AdWords data by utilizing nested rectangles and a red to green color scale. The treemap allows to us to quickly spot the strong and weak areas of our accounts, helping us drive our attention to the right places. Let’s cover off how the reports work in comparing two metrics. Our volume metrics such as impressions and cost are represented by the rectangles surface area. These are called the primary metrics. The red to green color scale summarizes the secondary metrics, relative to the primary metrics. Like a traffic light, deep green shows good performance and dark red represents poor performing areas. The report works on a breadcrumb structure. You can click into any rectangle to go down a layer from campaign to ad group to keyword. Related articles Panda Audit 101: The Ro...

Full article: http://searchenginewatch.com/sew/how-to/2392065/analyzing...

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