27 Jan '15, 12pm

Back to Basics – Goal Reports in Google Analytics

Back to Basics – Goal Reports in Google Analytics

Every website has a purpose, including small steps for users to complete as well as the more important desired activity. Think registering an account (micro conversion) and completing an order (macro conversion). Goals are there to help us track these activities, to help us make it easier for people to complete them on our sites, and to measure success of the website and its marketing activity. In order for Google Analytics to work for every website, Goals need to be configured in each account depending on the content of the website. Even if you’ve already set goals up, it’s good to have a think about anything else you could use this functionality to track. I’ll be covering different types of goals available, as well as how to use the reports available. Types of Goals There are four different types of things you can set as a goal in Google Analytics: Related articles How t...

Full article: http://searchenginewatch.com/sew/how-to/2392060/back-to-b...

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