26 Jan '15, 9pm

Retailers: Three Insights to Drive Q1 Results

We also delved into the second big marketing event of Q1: Valentine’s Day. In particular, we evaluated the week preceding the big day to find any pre-holiday patterns. It turns out that in both 2013 and 2014, the Sunday before Valentine’s Day sees the biggest spike in week-over-week transactions with an average bump of 10%. The same holds true for conversion rates and sessions, with an average increase of 6% and 4% respectively. Besides a week-over-week increase, we also see that transactions are 5% higher on that day than for the average Sunday in the quarter. The bump in transactions could indicate that consumers are using that Sunday to find and purchase their gifts, making it a good opportunity to invest in getting consumers to your site for some Valentine’s Day shopping. If you plan to invest in advertising for this holiday, one way to prepare for Valentine’s Day is to

Full article: http://analytics.blogspot.com/2015/01/retailers-three-ins...

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