26 Jan '15, 2pm

Why You Need a Content Promotion Budget

Why You Need a Content Promotion Budget

There's actually no denying the fact that the concept "Build it and they will come" works. But unless content is marketed, it's a wasted effort. Whoever tells you otherwise may be either lying or clueless. We need to promote our content bringing it into the spotlight for it to get noticed and THEN spread naturally. (87% of content marketers plan to increase or maintain their paid content promotion budget [1] In fact, it's much wiser to spend more time, money and effort promoting content than creating it (in most cases). Make the most of marketing every piece of content before you move on to create a new one: This is both productive and time-saving (because content promotion can be at least partially scaled whereas content creation mostly cannot). There is another simple reason that you need to work out a budget before you even begin the process of promoting: it is very eas...

Full article: http://www.searchenginepeople.com/blog/150110925-content-...

Tweets

I'm going to be at @StarbucksCanada on Wickstea...

starbucks.com 26 Jan '15, 7pm

Community Community Service Community Stores Youth Leadership Farming Communities Diversity and Inclusion Starbucks Founda...

I need these

jeffreycampbellshoes.com 02 Feb '15, 10pm

Jeffrey Campbell currently offers free ground shipping on all US orders! Orders are processed and shipped within 24-48hrs ...

No Time to Create Content? No Way! 13 Tips for Quick and Easy Content

No Time to Create Content? No Way! 13 Tips for ...

searchenginewatch.com 30 Jan '15, 12pm

You’re already late. You have a meeting in five minutes, a conference call after that, and a report due by the end of the ...

Everything you need to know about the global la...

newbalance.com 05 Feb '15, 9pm

Since our start more than 100 years ago, we have been relentless in our pursuit to create innovative products that help at...

Shale gas boom must not burst carbon budget, sa...

businessgreen.com 26 Jan '15, 9am

The government must confirm today that any expansion of shale gas extraction in the UK would not exceed the UK's carbon bu...

The Risks of #Content #Marketing #ContentMarketing

searchenginejournal.com 25 Jan '15, 2pm

Most enterprises have some form of a brand guidelines document. But how do you know if it is being consistently followed? ...

How to Use Quora to Generate Blog Content

How to Use Quora to Generate Blog Content

searchenginepeople.com 21 Jan '15, 2pm

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content . I was curious about Link...

[Blog - Peonykiss] null

[Blog - Peonykiss] null

peonykiss.com 27 Jan '15, 11am

Well , this is the first time im using this pack and i can see that the sides of my nose looks cleaner and also the pores ...

Pentagon documents: Obama to request big defense budget hike

Pentagon documents: Obama to request big defens...

stripes.com 27 Jan '15, 10pm

Related Retired generals urge Senate to lift defense spending cap Top retired military commanders on Tuesday warned the Se...

The risks of content marketing by @peterdaisyme

seocentro.com 24 Jan '15, 3pm

Most enterprises have some form of a brand guidelines document. But how do you know if it is being consistently followed? ...

The Risks of Content Marketing by @peterdaisyme

searchenginejournal.com 24 Jan '15, 2pm

Most enterprises have some form of a brand guidelines document. But how do you know if it is being consistently followed? ...

*Year of SIDS* may end, but #smallislands need your support in battle against #climatechange:

*Year of SIDS* may end, but #smallislands need ...

unep.org 26 Jan '15, 11am

Many of the planet’s most prized destinations, places considered exquisite and idyllic, where nature seems bountiful and p...

5 things you NEED to know before creating spons...

reelseo.com 26 Jan '15, 2am

Thorough article, Andy. I agree with you that the creator did the sponsored content the right way, although you are still ...