24 Jan '15, 11am

Product Page Videos Produce Higher Conversions, Sales Value

Including a video as part of a product landing page on a retailer's website could increase the average order value by 50%, confirms a new survey from Liveclicker. Further, vendors who uploaded a video to most of their product landing pages saw a 68% increase on their average order value (AOV), compared to retailers who uploaded a video to just a few of their product or pages. We already know that 71% of marketers confirm that video converts better than other forms of website content , and Liveclicker's research, which surveyed retailers such as Bed, Bath and Beyond, Best Buy, and Newegg, strongly suggested that product videos did indeed lead to a higher conversion rate from customers who had viewed them on the individual landing pages. Product Page Videos and Sales: Highlights of the New Report Almost 60% of retailers surveyed confirmed their average order value (AOV) incr...

Full article: http://www.reelseo.com/product-page-videos-higher-convers...

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