22 Jan '15, 10pm

SearchCap: Google Firefox Push, Bing Ads Preview Tool & YP Cross Retargeting

Google Suggesting Firefox Users Change Their Search Engine & Home Page Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google’s fighting back. Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived Contributor Matt Ackley summarizes key findings from Marin’s recently released report. YP Introduces Cross-Device Retargeting With Local Search Query Data Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the cross-screen retargeting, YP is working with vendor Tapad and its “Device Graph” methodology. Device Graph combines probabilistic and […] Stop Procrastinating: It’s Ti...

Full article: http://searchengineland.com/searchcap-google-firefox-push...

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Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at n...

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Ashley Zeckman is the director of strategy and development for Gruen Agency, a Minneapolis-based digital marketing agency....

Video Recap of Weekly Search Buzz :: January 23...

seroundtable.com 23 Jan '15, 2pm

This week in search, I ask for some feedback on the videos I am doing, so lay it on me. Google, in my opinion, is preparin...

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seroundtable.com 22 Jan '15, 1pm

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Google

Google

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Now that Yahoo has gained search share from Google thanks to its Firefox deal , the search giant seems to be finally hitti...

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searchengineland.com 21 Jan '15, 10pm

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Bing Also Testing Google's Search Design Interface

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searchengineland.com 22 Jan '15, 2pm

yet another interesting test, this one by Bing, testing a similar user interface to Google’s default search interface. Yah...

Google Campaigns To Get Firefox Users To Change...

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In addition to an animated GIF showing how to change your default browser, the company’s posts also link to a landing page...

Bing and Yahoo Test Google Search Engine Traits

searchenginewatch.com 21 Jan '15, 5pm

Ashley Zeckman is the director of strategy and development for Gruen Agency, a Minneapolis-based digital marketing agency....

Robots.txt Updates Are Slow For Google Mobile T...

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Enhanced Sitelinks allow advertisers to add description copy below each Sitelink Extension. They display only when an ad i...