22 Jan '15, 2pm

How To Win At Marketing In 2015

How To Win At Marketing In 2015

In 2014 brands learned that the same old song and dance just isn't effective anymore if you want a profit-driven marketing strategy. Target Marketing estimated that by 2020, consumers will manage 85 percent of their relationship with a brand without ever interacting with a person. Even more unbelievable for many brands is the fact that 90 percent of consumers prefer learning about a company through articles instead of ads and 30 percent of people said that social media played a role in purchase decision. What This Means For Your Brand In 2015 Courtesy of: Think with Google The path to purchase no longer fits into the neat package of a funnel. Now, the consumer journey looks more like a country line dance or a break dance fight between competing brands. Everything your audience needs to learn about you is at their fingertips and you have to adapt new strategies to control t...

Full article: http://www.searchenginepeople.com/blog/15014095528-effect...

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