How Big Data Changed Crime Fighting & Is Changing The Practice Of SEO

In the mid 1990’s, New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat . The system enabled Police leadership, for the first time, to discern crime trends and respond to crime fluctuations on a neighborhood-by-neighborhood basis rather than the limited incident-by-incident view they previously had. The system is credited with a 60% drop in major crime and has subsequently been adopted by major cities including Washington DC, Los Angeles, Baltimore, and Philadelphia. Interestingly, all that really sparked the change was the acquisition of information —trend insights into neighborhood crime patterns over time. In the 1999 interview, “Betting on Intelligence ,” CompStat creator Jack Maple outlines the fundamental principles behind CompStat: Accurate, timely intelligence clearly communicated to all. A rapid deployment tha...

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