10 May '12, 1pm

What Is Search Engine Ranking Authority?

What Is Search Engine Ranking Authority?

What is changing is how search engines evaluate links. You don’t know which links pass authority or which links the search engines ignore. You cannot know how much authority a link passes. All we can do is make generalizations based on experience and what the search engines tell us. We know search engines have become far more adept at differentiating links they can trust from links they will not. Site wide links, such as blog rolls have lost their punch. Google aggressively weeds out blog networks and similar link schemes. They constantly work to recognize paid or sponsored links.

Full article: http://searchengineland.com/what-is-search-engine-ranking...

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