Write Content For the Four Buying Personalities

seochat.com 09 May '12, 10pm

Write Content For the Four Buying Personalities

Write Content For the Four Buying Personalities (Page 1 of 2 ) In my previous article I talked about four main goals or personas you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind.Once again, I owe a hat tip to Stoney deGeyter for discussing this point. In his article, though, he draws indirectly on a philosophy dating back to Hippocrates. Back in those days, and for a long time afterwards, doctors believed that both illness and one's personality stemmed from four humors, and treatment aimed to balance these humors. While science discredited the medical part of this theory, it turns out the idea of four differen...

Full article: http://www.seochat.com/c/a/Search-Engine-Optimization-Hel...

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