09 May '12, 3pm

A Search Retargeting Guide for Search Marketers

If you are a search marketer, you have probably heard of search retargeting, and most likely, graciously let your counterparts on the display teams take charge. In some ways, search marketers are right in this action, since display advertisers manage campaigns for creative display ads and naturally search retargeting falls into the display camp. Yet, this can sometimes lead to a huge missed opportunity for search marketers to expand search campaigns. Search retargeting can be an incredibly effective tool for search marketers who are capped out on search, cannot afford certain keywords, or wish to use more engaging forms of creative. However, in order for a search retargeting campaign to be successful in the eyes of a search marketer, the proper expectations and understanding must be in place ahead of time. Here is what you need to know: 1. Search Retargeting Will Not Perfo...

Full article: http://searchengineland.com/a-search-retargeting-guide-fo...

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