09 May '12, 11am

Top 5 Reasons Why SMBs Should be Afraid of Social Media

Top 5 Reasons Why SMBs Should be Afraid of Social Media

Social media presents great risks as it does rewards for small- to medium-sized businesses (SMBs). Among social media’s shortcomings: it doesn’t convert prospects to customers with the same ease that search does. Fortunately, as Facebook continues to open up more opportunities for local targeting, social media is becoming more feasible. With an increasing number of SMBs exploring the power of social media, here is a list of potential pitfalls to avoid with guidance from aimClear Co-Owner and Founder Marty Weintraub , author of “Killer Facebook Ads.” 1. Social Media Managers Aren't Always as Brilliant as You Think Just because you've hired the sharpest 20-something in the world doesn’t mean they understand the nuances of managing a brand and its community. “You are essentially putting a college student in charge of your public brand,” Weintraub said. “You need a person who ...

Full article: http://searchenginewatch.com/article/2173278/Top-5-Reason...

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