08 Jan '15, 5pm

After The Holidays: 4 Key PPC To-Dos for 2015

After The Holidays: 4 Key PPC To-Dos for 2015

Looking at your annual data can provide insights on trends as well as seasonal fluctuations. For example, you may discover your conversions are consistently higher on the third week of each month for a certain campaign. Look at increasing your daily budget and bids. Conversely, if you have a campaign that is a consistent poor performer month over month, review to see if there are areas that need improvement, or if it should just be paused altogether. How is mobile performing for you? Does the data show that you may need to adjust your bid modifiers?

Full article: http://www.semrush.com/blog/ppc-ppc-display/holidays-4-ke...

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