8 Steps To Maximize Success In Global Site Migrations

With the change from winter to spring, we are seeing a lot of companies bringing their international sites out of hibernation and refreshing them with new looks as well as new content. I am seeing this even more new sites evolving in Asia and Latin America where companies are trying to capture significant opportunities in these emerging markets. Furthermore, I am also seeing a significant number of migrations to new content management systems (CMS) that are more accommodating to Asian languages, resulting in complete changes in URL structures and content volumes. The planning and opportunity assessment process I will outline can also be very useful if you plan to migrate from regional representation to local representation. For example, if you covered Latin America with a LATAM site that was a single site in Spanish for the region and you are moving to local-centric sites,...

Full article: http://searchengineland.com/8-steps-to-maximize-success-i...

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