08 May '12, 1pm

How to Maintain Social Shares After a Site Migration

One of the greatest joys of site migration is discovering that your social share counts don’t follow 301 redirects. But those Facebook Likes, tweets and Google +1's that we’ve worked so hard to capture don't have to evaporate with a click of a mouse, never to be seen again. Social Proof Social proof is essentially a façade and as marketers we must maintain this other side of the off-page SEO smoke and mirrors long enough to convince users that our message is worth reading. Lucky for us Facebook, Twitter and Google+ buttons all have parameters for passing the URL of the page that we want the original social numbers for. That is not to say that the new URL will have the social metrics directly associated with them – they won't. As social metrics mature within search engines, there is worry that site migrations will cause these metrics to be discarded. It is of no leap of log...

Full article: http://searchenginewatch.com/article/2172926/How-to-Maint...

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