08 May '12, 7am

5 Pinterest User Insights Marketers Can Use to Drive Sales

5 Pinterest User Insights Marketers Can Use to Drive Sales

Is there value for marketers in Pinterest traffic? A number of recent reports on the social site’s ability to drive traffic and influence sales offer conflicting results. Pinterest users do seem to convert and spend more when they do. However, Pinterest users are converting at lower rates than through other social channels like Facebook or Twitter. Pinterest’s popularity is undeniable. Earlier this year, TechCrunch reported on exclusive comScore data showing that Pinterest had hit 11.7 million unique monthly U.S. visitors in January. This made it the fastest ever website to surpass the 10 million mark. This week, though, a ReadWriteWeb post suggests it’s a great tool for marketers in a traffic-only revenue model, but no so good for those actually selling online. Citing a web services company with clients from a variety of industries using Pinterest, RWW cautions readers th...

Full article: http://searchenginewatch.com/article/2172920/5-Pinterest-...

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