07 May '12, 7pm

Conducting a 5 Minute Brand Reputation Audit

Traditional marketing and PR are dead. Instead of the one-way “marketer to prospect” street that existed in the past, consumers are now able to communicate directly with one another on the internet – making online brand reputation management an absolute must. If you haven’t ever conducted an online brand reputation audit before, don’t worry – the process isn’t nearly as intimidating as it sounds. There are a few tasks you’ll want to complete before beginning, but once you’ve laid the groundwork for this type of activity, you’ll find that the entire process can be completed in just a few minutes. So without further ado, here’s how to conduct a quick brand reputation audit to ensure that the online conversation about your brand is in line with the goals you’ve set… Stage #1 – Prep Work Before you conduct your first brand reputation audit, you’ll want to start by establishing...

Full article: http://www.searchenginejournal.com/conducting-a-5-minute-...

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