07 May '12, 3pm

3 Lessons Paid Search Can Learn From SEO

3 Lessons Paid Search Can Learn From SEO

There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the world of organic search engine optimization to improve their campaigns. 1. Keywords! Keywords! Sherlock Holmes exclaimed, “Data! Data! …I can’t make bricks without clay.” And likewise, keywords are the backbone, heart and soul of all search engine marketing, paid or organic. There’s a whole mess of keywords work and reports done for organic search optimization that paid search marketers can and should utilize. On the most basic level, marketers can leverage organic search reports to mine for keyword ideas for paid search. Bear in mind not all organic keywords are a good fit, some may be too general and expensive to meet ROI goals, but they are fantastic suggestions to look at. Natural search reports are also a great suggestion ...

Full article: http://searchengineland.com/3-lessons-paid-search-can-lea...

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